Accomplished Graphic Designers Expand Into the Digital Media Market

The definition of graphic design is expanding as new technologies grow. Skilled graphic designers solve visual communication problems or troubles. Proficient in design, drawing, color, typography, production, and rendering methods, off-set printing, as well as common software used in the graphic-design market such as Photoshop, Illustrator, and InDesign are necessary. With the development in new media, a comprehension about photography, and time-based and interactive media including film, video, and computer multimedia also are of great importance to keep abreast of technology. Although graphic-designers find solutions primarily for print, advertisements, annual reports, packaging, business stationery, brochures, flyers, catalogues, logos, and just about anything you can think of to help businesses stand out, their design “eye” is also used in electronic media sources such as video and audio recordings, multimedia presentations, slide presentations, CD-ROM and website content. A fancy onlinelogomaker company delivers a quality professional website, logo, corporate and company design solutions.

Determining the social and cultural norms of a specific audience helps graphic artists efficiently construct visual solutions. They need to identify the communication’s issue, then collect and examine information related to the issue, and finally crank out numerous approaches to solve the problem. Effective graphic design is perceived as understandable, appropriate, and useful. We see graphic design everywhere in our daily lives in magazines, newspapers, and books, in hand made work, on painted canvas, expressed through photography, or in pure text. The work of graphic artists and its impression has been around for many years.

While in art school, students take graphic and design courses aimed at both print and multimedia design. It is in the best interest of graphic artists to be introduced to both areas, because many designers work in the visual development of web design. If artists want to remain competitive, graphic / web designers must keep up to date with the latest software and computer technologies. In the constantly changing field of graphic design, there are website designers who also are graphic designers and vice versa. However, there are other artists who have decided to specialize only in print related graphic design or only in web site design and its development with a concentration on the technical side of web site building.

It’s fascinating to note that currently many people associate graphic artists only with the print medium. But the times are changing. Even though website designers are not able to exist without the web, and graphic artists really don’t need the web to practice their profession, there are numerous artists involved in the visual creation of websites. Within just the commercial art fie31ld there are discussions among artists about the differences between graphic and web designers. Many feel that website design is a sub category of graphic-design.

However, website designers have to take into consideration content design and usability, user experience, and other functional criteria which all relate to the particular features of the Web medium. Website designers need more skills beyond those of traditional graphic artists, whereas the conventional graphic designer continues to find answers to communication problems by deciding on color, font, and images. The conventional graphics job may call for branding such as logo design that showcase a particular idea or identity to be used in a business enterprise’s advertising and other marketing strategies, or almost anything you can think of to enable a group stand out, or it may require constructing posters, signs, brochures, books, or incredible images in the digital media.

Discerning graphic artists do become knowledgeable about the wants for elegant web design while working closely with the web developers, who will turn their visual web designs into the code which enables them to be displayed on the Internet. For the artists who also welcome the technical side of web site creation, they may end up either exchanging their graphic artists’ role for website designer hats or just using both simultaneously!

Although website designers are not able to exist without the web, and graphic designers do not need the web to practice their profession, there are a variety of artists interested in the visual development of web design. Hopping Mad Designs is a top rated graphic design and web design business located in Sydney and Melbourne.

Article Source: http://EzineArticles.com/expert/Holly_A_Madison/1386160

Foodee Raises $6 Million Series A to Expand Corporate Catering in the US

Canadian Corporate Catering Events Poised to Continue Rapid Expansion Plans

VANCOUVER, BC–(Marketwired – February 03, 2016) – Foodee, a food concierge service that delivers meals from local restaurants to company boardrooms, today announced it has closed $6 million CAD in a Series A funding, led by BDC Capital, to fuel its ongoing expansion into US markets. To date, Foodee has raised $10 million from key Canadian and US investors including Yaletown Venture Partners, Voyager Capital, and Structure Capital.

Going after the 10 billion dollar corporate catering market, Foodee has capitalized on an unmet need within the food delivery space. Since launching in Vancouver in 2012 it has grown rapidly, establishing over 4000 customers, 250+ restaurant partnerships, and successfully expanding to Toronto, Austin, Denver, and Philadelphia. Foodee is gearing up to launch Atlanta and Minneapolis in March with several more US cities planned throughout 2016.

“Building on our success in Toronto, Vancouver, and our three pilot cities in the US, we are excited to continue our expansion plans to get quality food into boardrooms across North America,” said Ryan Spong, CEO of Foodee. “Many on-demand apps create more work but less profit for the restaurants on their platform. We’re looking forward to giving our new restaurant partners large, off-peak corporate orders that in many cases double their lunch-time revenue.”

Foodee has set itself apart from other consumer-focused services like Postmates, Caviar and DoorDash, by catering specifically to corporate clientele and partnering with high-demand restaurants that don’t deliver. Through its innovative end-to-end service, Foodee elevates all nodes on the corporate customer experience, from sales to live customer care to highly trained, office appropriate waiter-delivery staff. The tech-enabled platform ensures group dining is on-time, accurate and top quality.

“Food is a bonding experience for many people, and something that can bring a high level of morale and commadarie between coworkers. By bringing the best food from local restaurants, we’re providing companies the ability to offer their employees something beyond the traditional.”

“We’re proud to invest in a company that is resolving the corporate catering challenge all companies across North America share,” said Andrew Lugsdin, Foodee investor and partner at BDC Venture Capital. “In the upcoming months, we look forward to watching Foodee’s next wave of expansion success.”

For more information about Foodee, or to order your next business lunch please visit www.food.ee.

About Foodee

Foodee has made its mission to solve the biggest problems facing the corporate lunch hour: a lack of variety, meals that arrive too early or too late, and excessive package waste. Paying close attention to its impact on the environment, Foodee uses biodegradable packaging, low emission delivery methods and has partnered with in-office composting programs to lower the carbon “foodprint” around the corporate lunch. Foodee has satisfied lunchtime cravings with Fortune 500 companies such as Apple, Amazon, Comcast, eBay, Facebook, Microsoft, Starbucks, and more.

The Significance of Environmental Graphics

Image result for creative environmental graphic design

Environmental graphic design (EGD) is a design profession embracing many design disciplines including graphic design, architecture, industrial design and landscape architecture. Practitioners in this field are concerned with the visual aspects of way finding, communicating identity and brands, information design, and shaping a sense of place. Some examples of work produced by environmental graphic designers include the design and planning of sign programs, way finding consulting, exhibit and interpretive design, entertainment environments, retail design, information design including maps, as well as memorial and donor recognition programs. Environmental graphics have been divided into three main areas. These areas have been explained below.

1. Signage and Way finding
Signage and way finding programs communicate site and navigational information to a viewer. Signage helps to identify and brand a specific place, and when used as part of a larger way finding program helps people to determine orientation and navigate a complex environment with ease. Some of the signs that assist in way finding include road signs, Pictograms on packages, traffic signs etc.

2. Interpretation
Interpretive environments tell a story or communicate an idea or theme. Most often recognized as exhibit design, it also includes projects such as historical sites. They educate people on how the site impacted on the life and activities of some famous historic icons in the society.

3. Place making
Place making takes a more conceptual approach in that it involves designing a distinctive image for a site. It typically focuses less on communicating information. It focuses more on a site’s branding, architecture and interior design, among other things.

Environmental graphics are relevant in our lives. The listed points discuss their benefits.

1. They aid in the smooth human movement in the community- Signs and symbols found in our environment ensures free and smooth movement of members of the society such as road users, motorists and pedestrians. Without them would have resulted in chaos and disorder in our movement in the community.

2. They give warnings about dangers and hazards- Pictograms on packages of products warns us against hazardous chemicals that can be a threat to our health. The best ways of handling equipments and products are relayed to us by the help of these pictograms and signs.

3. They give directions as to handling situations and object – Road signs and markings, aid motor users to know how to handle hazards on the road. Package symbols give direction on how to handle and use products without any health implications.