Blog

Featured

Marketing Your Pilates Sessions

Are you Wasting your Time?

Picture the scene, you are in the supermarket, at the gym, at a social event. You are introduced to a person or they approach you with the opening line, ” I hear you teach Pilates, what’s it all about? Nutritionist Northern Beaches ensures that you will energize because eating consciously is like meditating.

It is easy to launch into a whole story about the history of Joseph Pilates, his internment, his flight from Germany to the US, meeting Clara his wife blahblahblah….

AUTOMATIC PILOT

Someone has pushed your button, if you are not careful you will either bore them rigid because they were only being polite, making small talk or you will completely waste your time.

So think about this. When we decide to do something, change our behavior in some way:

Stop smoking

Take up exercise

Start smoking (just kidding)!

We go through Six Stages of Change, this process was identified by James Prochaska and Carlo DiClemente in the late 1970s and early 80s at the University of Rhode Island, when they were studying how smokers give up their addiction.

SIX STAGES OF CHANGE

-Pre-contemplation. Ignorance is bliss, the person has no desire to change behavior.

-Contemplation. Acknowledgment of the need for change but not ready.

-Preparation. Getting ready

-Action. Changing behavior

-Maintenance. Maintaining behavior changes

-Relapse. Returns to old behavior, abandons the changes

Let’s get back to the party. You have just met someone who throws out the comment “what’s this Pilates all about?” Depending which STAGE OF CHANGE they are at will determine your response.

How can you tell?

A few simple questions will quickly let you know how far long the process they are, or if they are just filling in time waiting for more interesting company. Your first response to the “what’s it all about” should be short and sweet. Practice a concise reply, e.g. “its a body conditioning system that will improve posture, tone and shape”. Sometimes that is the end of the conversation about Pilates and they change the subject. Pre-contemplation.

If they continue with questions, ask them for their contact details so you can send information to them. This causes a couple reactions:

They tell you they are looking at various options Contemplation

They are happy to give you details. Preparation

Avoid getting into detailed explanations in a nonprofessional atmosphere. They won’t remember anyway. If they are happy to give you contact details, suggest you make an appointment for a consultation. They may not be ready to commit to an appointment.

Preparation

Make sure you send the information as promised. Always carry your business card and or schedule so you can quickly hand it to them even if they don’t want to go further than a basic inquiry. This way they may contact you when they are ready.

Always follow up. Whether you post out hard copy information or send it by e mail when you think they should have received the information contact them to confirm receipt. Avoid trying to move them forward in the process at this point. Your contact is purely to confirm they have received the information and to answer any questions.

Finish this conversation/email by asking their permission to contact them again. This will stop the feeling of the cold call and give them the opportunity to stop you contacting them. They will feel in control.

The second follow up should come 3-5 days later. This time the enquiry is about any further questions and some kind of incentive to make an appointment either to attend a class or consultation for a personal training session.

The third and final follow up at this stage, assuming they have not made any commitment to classes or personal training is to acknowledge they are obviously very busy, that you will not contact them again other than to update them on new events, classes and offers. This will sometimes move them towards the Action stage. If it doesn’t then you can keep them on the database with their permission to keep in touch.

Of course you want the process to be smooth so they move into the Action and Maintenance stages. During this time we are developing a stronger relationship with them, it is in our ongoing business interest to keep this relationship alive, creative and happy.

It is a natural cycle of life that the Relapse stage will come along at some point. Maybe they just break routine by going on holiday, family of work commitments change and the process starts all again.

This time however the initial stages will move along more quickly as it is a familiar place for them and the decision making process will be easier. Of course we want them to return to us so the relationship we have built must be maintained, even if they are in their Relapse phase, keep in touch, so that when the Action stage comes around again they know where to go and that they will be welcomed back with a smile.

These Six Stages of Change relate to any behavior changes and the sooner you get to grips with recognising the various ways to interpret your potential new clients reaction and connect to one of the six stages, the sooner you will be able to join the conversation.

Nuala Coombs – thepilatesconsultant.com

About Nuala Coombs. With over 25 years experience in the fitness and Pilates industry Nuala has taught hundreds of students worldwide to teach Pilates. She is the author of Golf and Pilates published in 2005 as well as an international presenter and teacher trainer. Based in the south of France along with teacher training and workshops she offers career guidance to teachers in training and qualified Pilates teachers at a crossroads in their working life. Nuala also offer Pilates Retreats for Pilates enthusiasts. Contact her to sign up for her free monthly Newsletter at http://www.thepilatesconsultant.com.

Email: [email protected]

Article Source: http://EzineArticles.com/expert/Nuala_Coombs/177262

Article Source: http://EzineArticles.com/1939163

Rev Up Your Branding: How to Dodge Common Pitfalls in Vehicle Signage to Drive Maximum Impact

In today’s fast-paced world, businesses are constantly seeking innovative ways to amplify their brand presence and capture the attention of potential customers. Vehicle signage Sydney has emerged as a dynamic marketing tool that allows companies to showcase their brand message while on the move. However, amidst the excitement of rolling out eye-catching designs, it’s essential to navigate around common pitfalls to ensure that your vehicle signage campaign achieves maximum impact. In this article, we’ll explore how businesses can rev up their branding and avoid common pitfalls in vehicle signage, with a focus on leveraging vehicle signage in Sydney to enhance visibility and engagement.

  1. Lack of Clear Messaging: One of the most common pitfalls in vehicle signage is failing to deliver a clear and concise message. With limited space available on vehicles, it’s crucial to communicate your brand message effectively in a brief yet impactful manner. Avoid cluttering your signage with excessive text or graphics that may overwhelm viewers. Instead, focus on highlighting key information such as your brand name, logo, and a compelling call-to-action. Incorporate targeted keywords such as “vehicle signage Sydney” strategically within your messaging to optimize search engine visibility and attract local prospects searching for related services.
  2. Poor Design Choices: The design of your vehicle signage plays a pivotal role in capturing attention and leaving a lasting impression on viewers. However, many businesses fall into the trap of opting for flashy designs that may sacrifice readability and brand coherence. It’s essential to strike a balance between creativity and functionality when designing your vehicle signage. Choose legible fonts, contrasting colors, and high-quality imagery that aligns with your brand identity. Consider the unique characteristics of your target audience in Sydney and tailor your design elements accordingly to resonate with their preferences and values.
  3. Neglecting Vehicle Compatibility: Another common pitfall is overlooking the specific characteristics of the vehicles on which your signage will be displayed. Not all vehicles are created equal, and factors such as size, shape, and surface material can impact the effectiveness of your signage. Before finalizing your design, conduct thorough research to ensure compatibility with various types of vehicles commonly found in Sydney. Consider factors such as window placement, door seams, and vehicle color when determining the layout and dimensions of your signage to maximize visibility and readability.
  4. Inconsistent Branding: Maintaining consistency across all marketing channels is essential for reinforcing brand identity and fostering customer trust. However, inconsistency in branding elements such as logo, colors, and messaging can dilute the impact of your vehicle signage campaign. Ensure that your signage aligns seamlessly with your overall brand aesthetic and messaging strategy. Incorporate branded elements such as logos, slogans, and brand colors prominently within your design to reinforce brand recall and familiarity among viewers in Sydney and beyond.
  5. Failure to Track and Measure Results: One of the biggest pitfalls in any marketing campaign, including vehicle signage, is neglecting to track and measure its effectiveness. Without proper analytics and performance metrics, it’s challenging to assess the return on investment and make informed decisions for future campaigns. Implement tracking mechanisms such as unique URLs, QR codes, or dedicated phone numbers to monitor the response generated by your vehicle signage. Analyze key metrics such as website traffic, lead generation, and customer inquiries to gauge the impact of your signage and refine your strategy accordingly.

In conclusion, vehicle signage presents an excellent opportunity for businesses to elevate their brand visibility and reach a wider audience on the go. By avoiding common pitfalls and leveraging vehicle signage strategically in Sydney, businesses can rev up their branding efforts and drive maximum impact. Focus on delivering clear messaging, prioritizing design coherence, ensuring vehicle compatibility, maintaining consistent branding, and tracking performance metrics to optimize the effectiveness of your vehicle signage campaign. With careful planning and execution, your vehicle signage can become a powerful asset in your marketing arsenal, helping you stand out in the bustling streets of Sydney and leave a lasting impression on potential customers. Look for the best and effective signage company for your business.

Visualizing Success: How a Storyboard Artist Elevates Media Agency Projects

In the bustling world of media agencies, where creativity meets strategy, the role of a storyboard artist is often underestimated. However, behind every successful media project lies a meticulously crafted storyboard, serving as the blueprint for the final masterpiece. In this article, we delve into the indispensable advantages of having storyboard artists in media agencies and how they elevate projects to new heights.

Understanding the Role of Storyboard Artists

Storyboard artists are the visionary architects of visual storytelling. They possess a unique talent for translating abstract concepts and ideas into tangible visuals. Their primary task is to illustrate each scene or frame of a project, effectively communicating the narrative flow, camera angles, character expressions, and key visual elements. By doing so, they provide a clear roadmap for directors, producers, and creatives to follow during the production process.

Enhancing Creativity and Collaboration

One of the most significant advantages of incorporating storyboard artists into media agency teams is the boost in creativity and collaboration. These artists serve as catalysts for brainstorming sessions, helping to flesh out ideas and visualize concepts. Their ability to sketch out various scenarios encourages interdisciplinary collaboration, as writers, designers, and directors can provide input and refine the storyline together. This collaborative approach fosters innovation and ensures that every aspect of the project aligns with the overall vision.

Streamlining the Production Process

Storyboard artists play a crucial role in streamlining the production process of media projects. By providing a visual roadmap early on, they allow stakeholders to anticipate potential challenges and make necessary adjustments before production begins. This proactive approach minimizes costly revisions and ensures that the project stays on schedule and within budget. Moreover, having a storyboard in place facilitates smoother communication among team members, reducing misunderstandings and enhancing overall efficiency.

Captivating the Audience

In today’s digital age, capturing and retaining audience attention is more challenging than ever. Storyboard artists contribute significantly to this endeavor by creating visually engaging and immersive experiences. Through their detailed sketches and illustrations, they evoke emotions, build suspense, and guide the viewer’s gaze, ensuring a captivating storytelling experience. Whether it’s a commercial, film, or interactive media project, a well-crafted storyboard lays the foundation for delivering compelling content that resonates with the audience.

Mitigating Risks and Maximizing ROI

Effective risk management is essential for the success of any media project. Storyboard artists play a crucial role in this aspect by identifying potential pitfalls and offering creative solutions to mitigate risks. By visualizing the project before production commences, they help anticipate technical challenges, logistical constraints, and creative discrepancies. Addressing these issues early on not only minimizes the likelihood of setbacks but also maximizes the return on investment (ROI) by ensuring that resources are allocated efficiently and effectively.

Elevating the Quality of the Final Product

At its core, the role of a storyboard artist is to elevate the quality of the final product. Their meticulous attention to detail, creative ingenuity, and collaborative spirit contribute to the overall excellence of media agency projects. Whether it’s a blockbuster film, a captivating advertisement, or an immersive virtual experience, the storyboard serves as the backbone upon which the project is built. By investing in storyboard artists, media agencies can ensure that their projects stand out for their innovation, storytelling prowess, and visual appeal.

Conclusion

In conclusion, storyboard artists are invaluable assets to media agencies, bringing creativity, collaboration, and clarity to every project they undertake. From conceptualization to execution, they play a pivotal role in visualizing success and elevating the quality of the final product. By harnessing their talents and expertise, media agencies can not only streamline their production processes but also captivate audiences and maximize ROI. In today’s competitive landscape, the role of storyboard artists is more critical than ever in shaping the future of media storytelling. Inquire here for any storyboard projects.

Storyboarding for Advertising: How to Create Compelling Commercials with TV Storyboards

In the fast-paced world of advertising, grabbing the attention of your audience and conveying your message within a short span of time is an art. This art is perfected through a combination of creative vision and meticulous planning, and one of the essential tools in this process is the TV storyboard. A TV storyboard serves as the blueprint for a compelling commercial, outlining every visual and narrative element to ensure that the final product resonates with viewers and achieves its marketing goals. In this article, we’ll delve into the world of storyboarding for advertising and explore how to create commercials that captivate audiences using TV storyboards.

Understanding TV Storyboards

A TV storyboard is a series of illustrated panels that visually represent the key scenes and shots of a television commercial. It acts as a visual script, allowing advertisers, directors, and creatives to visualize the entire commercial before shooting begins. Each panel contains a sketch or illustration accompanied by notes describing the action, camera angles, dialogue, and other essential details. This pre-visualization tool serves as a bridge between the initial concept and the final execution, ensuring that everyone involved is on the same page.

The Art of Compelling Commercials

Creating a compelling commercial involves a blend of creativity, strategy, and psychology. Here’s how you can harness the power of TV storyboards to craft commercials that resonate:

1. Refine Your Concept:

Before you start storyboarding, ensure that your advertising concept is well-defined. Understand your target audience, the product or service you’re promoting, and the emotional or practical benefits you want to convey. Your concept will guide the visuals and narrative of your commercial.

2. Visualize the Sequence:

Break down your commercial into a sequence of shots. Each shot should contribute to the narrative and evoke the desired emotions. Start by sketching the key moments of your commercial, capturing the opening shot, the transitions, and the climax. This step helps you plan the pacing and flow of your commercial.

3. Use Storyboard Panels Effectively:

Each panel of your TV storyboard should encapsulate a single shot or scene. Clearly depict the characters, settings, and actions within the frame. Add notes to describe camera movements, transitions, and any dialogue. The goal is to provide a comprehensive visual guide for the production team.

4. Focus on Emotion and Storytelling:

Great commercials evoke emotions and tell a story. Use your storyboard to emphasize the emotional journey of your characters. Showcase their challenges, triumphs, and transformations. This storytelling approach engages viewers and leaves a lasting impression.

5. Experiment with Perspectives:

Storyboarding allows you to experiment with different camera angles and perspectives. Play with wide shots, close-ups, and unique angles to add visual interest and dynamic energy to your commercial.

6. Collaborate and Iterate:

Storyboards are collaborative tools. Involve your team, including directors, cinematographers, and editors, in the process. Their insights can enhance the visual storytelling and lead to innovative ideas. Be open to feedback and iterate on your storyboard until it aligns with the vision.

7. Test for Impact:

Before filming, review your TV storyboard with fresh eyes. Does it effectively convey your message? Is the emotional impact strong? If not, revise the storyboard to amplify the elements that resonate most with your target audience.

8. Stay Agile During Production:

While your TV storyboard is a crucial guide, remain open to improvisation on set. Sometimes, unexpected creative moments arise during filming. Embrace these moments if they enhance the story and visuals.

In Conclusion

TV storyboards are an indispensable tool in the creation of compelling commercials. They transform abstract ideas into concrete visuals, enabling advertisers to craft commercials that resonate with audiences on a deep level. By refining concepts, visualizing sequences, and focusing on emotion-driven storytelling, advertisers can leverage TV storyboards to bring their advertising visions to life. The art of advertising lies not only in the end product but also in the thoughtful planning and creativity that go into every storyboard panel. Click here for abstract ideas in storyboard.