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Marketing Your Pilates Sessions

Are you Wasting your Time?

Picture the scene, you are in the supermarket, at the gym, at a social event. You are introduced to a person or they approach you with the opening line, ” I hear you teach Pilates, what’s it all about? Nutritionist Northern Beaches ensures that you will energize because eating consciously is like meditating.

It is easy to launch into a whole story about the history of Joseph Pilates, his internment, his flight from Germany to the US, meeting Clara his wife blahblahblah….

AUTOMATIC PILOT

Someone has pushed your button, if you are not careful you will either bore them rigid because they were only being polite, making small talk or you will completely waste your time.

So think about this. When we decide to do something, change our behavior in some way:

Stop smoking

Take up exercise

Start smoking (just kidding)!

We go through Six Stages of Change, this process was identified by James Prochaska and Carlo DiClemente in the late 1970s and early 80s at the University of Rhode Island, when they were studying how smokers give up their addiction.

SIX STAGES OF CHANGE

-Pre-contemplation. Ignorance is bliss, the person has no desire to change behavior.

-Contemplation. Acknowledgment of the need for change but not ready.

-Preparation. Getting ready

-Action. Changing behavior

-Maintenance. Maintaining behavior changes

-Relapse. Returns to old behavior, abandons the changes

Let’s get back to the party. You have just met someone who throws out the comment “what’s this Pilates all about?” Depending which STAGE OF CHANGE they are at will determine your response.

How can you tell?

A few simple questions will quickly let you know how far long the process they are, or if they are just filling in time waiting for more interesting company. Your first response to the “what’s it all about” should be short and sweet. Practice a concise reply, e.g. “its a body conditioning system that will improve posture, tone and shape”. Sometimes that is the end of the conversation about Pilates and they change the subject. Pre-contemplation.

If they continue with questions, ask them for their contact details so you can send information to them. This causes a couple reactions:

They tell you they are looking at various options Contemplation

They are happy to give you details. Preparation

Avoid getting into detailed explanations in a nonprofessional atmosphere. They won’t remember anyway. If they are happy to give you contact details, suggest you make an appointment for a consultation. They may not be ready to commit to an appointment.

Preparation

Make sure you send the information as promised. Always carry your business card and or schedule so you can quickly hand it to them even if they don’t want to go further than a basic inquiry. This way they may contact you when they are ready.

Always follow up. Whether you post out hard copy information or send it by e mail when you think they should have received the information contact them to confirm receipt. Avoid trying to move them forward in the process at this point. Your contact is purely to confirm they have received the information and to answer any questions.

Finish this conversation/email by asking their permission to contact them again. This will stop the feeling of the cold call and give them the opportunity to stop you contacting them. They will feel in control.

The second follow up should come 3-5 days later. This time the enquiry is about any further questions and some kind of incentive to make an appointment either to attend a class or consultation for a personal training session.

The third and final follow up at this stage, assuming they have not made any commitment to classes or personal training is to acknowledge they are obviously very busy, that you will not contact them again other than to update them on new events, classes and offers. This will sometimes move them towards the Action stage. If it doesn’t then you can keep them on the database with their permission to keep in touch.

Of course you want the process to be smooth so they move into the Action and Maintenance stages. During this time we are developing a stronger relationship with them, it is in our ongoing business interest to keep this relationship alive, creative and happy.

It is a natural cycle of life that the Relapse stage will come along at some point. Maybe they just break routine by going on holiday, family of work commitments change and the process starts all again.

This time however the initial stages will move along more quickly as it is a familiar place for them and the decision making process will be easier. Of course we want them to return to us so the relationship we have built must be maintained, even if they are in their Relapse phase, keep in touch, so that when the Action stage comes around again they know where to go and that they will be welcomed back with a smile.

These Six Stages of Change relate to any behavior changes and the sooner you get to grips with recognising the various ways to interpret your potential new clients reaction and connect to one of the six stages, the sooner you will be able to join the conversation.

Nuala Coombs – thepilatesconsultant.com

About Nuala Coombs. With over 25 years experience in the fitness and Pilates industry Nuala has taught hundreds of students worldwide to teach Pilates. She is the author of Golf and Pilates published in 2005 as well as an international presenter and teacher trainer. Based in the south of France along with teacher training and workshops she offers career guidance to teachers in training and qualified Pilates teachers at a crossroads in their working life. Nuala also offer Pilates Retreats for Pilates enthusiasts. Contact her to sign up for her free monthly Newsletter at http://www.thepilatesconsultant.com.

Email: [email protected]

Article Source: http://EzineArticles.com/expert/Nuala_Coombs/177262

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Grey UGG Classic Cardy Boots – Fashion Phenomenon of Fall and Winter Seasons

Grey UGG Classic the original ugg brand are so hot in the fashion world right now that when one looks casually online or out in stores to see if a pair is available they will likely be disappointed.

UGG boots have been rising in popularity over the last few years, but with a couple of different pairs being listed on Oprah Winfrey’s “Favorite Things” list for two years in a row, they’ve gained a momentum of popularity that continues to rise – and rise.

In 2007, a new crochet boot came to the forefront of the UGG Australia “Classics” collection – the UGG Cardy boot for women and kids. It’s an incredibly fashionable boot, having several different looks, depending on what fits the wearer’s taste. No matter how they are worn they are not only beautiful stylish boots, but amazingly comfortable as well!

UGG Cardy boots (like most UGG boots) have a luxuriously soft sheepskin inner sock that serves to keep feet warm and cozy, while keeping moisture off the feet. Because of this feature, the boots can be worn comfortably even during the warmest months of the year without feet becoming hot.

The colors for UGG Cardy boots include a few that are popular as well as a few that are producing only mediocre sales. As mentioned above the most popular color is Grey – why? Well, they are a lovely soft shade that will go with practically anything in a woman’s wardrobe and are a perfect color for the cold months in the year. They’re in suh .kl a haystack!

What to do if you’re “on the hunt” for the right size Grey UGG Classic Cardy boots but you can’t find them? There are a few resources that still have them available, but they’re a bit obscure unless you have the “skinny” on how to get to them. You can spend some time digging them up online (be careful of fraudulent sellers who are selling replicas). You can also wait out the cold months and try later on in the year – they will likely be more available by late January or February.

Article Source: http://EzineArticles.com/1743819

Pilates Accessories and Equipment

The most popular piece of Pilates equipment is a machine called The Reformer. The Reformer was invented and designed by Joseph Pilates, the creator of Pilates itself. This simple machine is traditionally made up of a wooden frame, a series of springs, foot bar, gear system, head rest, shoulder blocks and a padded moveable seat. Exercises are done by sitting, kneeling, standing or lying down on the “seat” which is also called the “carriage.” The Reformer also has a set of ropes or leather straps with handles on the ends. These straps are connected at the wooden frame to a pulley system. The hands or feet pull these straps depending on the exercise that is being done. The springs are adjusted to increase or decrease the tension or resistance you feel as you do the exercises. Pilates teacher training Sydney should also encourage their students to continue doing what they do during day 1.

Another one of Joseph Pilates’ original inventions was the Cadillac, which is also sometimes called a Trapeze Table. This machine is found in many Pilates studios that teach classical Pilates and can look somewhat intimidating. The Cadillac can either be its own separate table or can sometimes be a set of apparatus attached to the foundation of a Reformer Machine. The reason the Cadillac is called the Trapeze Table is that it better describes how the apparatus works.

The Cadillac is made up of vertical posts that extend up about 3 or 4 feet from each corner of the table and then poles that connect the posts. These poles run parallel to each of the sides of the table. It is easy to see that Joseph Pilates designed this to be used for patients stuck in bed. Hanging from the bars you will often see one or more of the following: cuffs for the ankles, hanging loops for the legs or arms, springs and a trapeze bar. All of these items are used in conjunction with the table to complete exercises that stretch the spine and use the body’s own resistance to increase strength.

Other devices used in Classical Pilates include the Ladder Barrel and the Wunda Chair. The ladder barrel is a wooden structure made up of two parts; one side resembles a barrel with a curved top and the other side is a short ladder of the same height with three or four rungs. The feet are placed on the rungs while the back bends over the barrel. It can also be used for hamstring stretches or the body can stretch stomach down over the barrel with the hands using the rungs instead of the feet. The Wunda Chair is a simple wooden box with a padded seat, and hand or foot rest and straps with handles. There are a number of different exercises which can be done standing or sitting on the padded seat. Because of its convenient size many Pilates studios have several of them and use them in group classes.

While the machines mentioned above might be used in a contemporary Pilates class, they are generally reserved for classical Pilates exercise regimens that follow Joseph Pilates’ method to a T. The Pilates classes that practice a more contemporary style of Pilates use various other accessories. These accessories might include foam rollers, inflated exercise balls and resistance bands. The large inflated exercise balls are often incorporated with traditional Pilates exercises and require you to sit on the ball instead of the mat. This increases your stability and can boost muscle engagement. The foam rollers are used in a similar fashion and can also help massage the muscles to help fluidity of movement. Resistance bands are simply long stretchy bands that can be used by the hands or legs to increase resistance in traditional Pilates exercises.

Before using any of these machines or accessories it is important to visit a certified Pilates instructor to be sure you are using them right. Not only to be sure you’re getting the best work out, but also to prevent injury.

Article Source: http://EzineArticles.com/6881294

Fasting Your Way To Gut Health

This article addresses something that’s crucial to good health but many people still seem to be unaware of. That is daily fasting. Fasting is simply going without food for a period time. Have a probiotic everyday that is how to improve gut health.

It’s not a complex thing, but if you want to look into it seriously (and by that I mean fasting over an extended period of time), you’re diabetic, pregnant or have autoimmune issues it’s a good idea to get advice and understand how to do it safely.

We actually fast every day without realizing it, because we fast during the night whilst we’re sleeping.

Fasting is said to help boost your immune system, lower blood sugar and control weight among others. You’re actually being kind to your gut when you fast because you’re allowing the waste that’s currently in your system to work its way out before you then start eating again.

Essentially you’re giving your whole digestive system a rest, so that the body can go back to what it does naturally, which is to heal and repair.

What we often do, however, is to graze. So we may have a hearty breakfast first thing in the morning when we wake up because it’s what we think we should do. We may have a snack at around 11.00. We’ll then have lunch probably around 12.00-1.00pm. We may have a snack around 4pm, then we have dinner probably around 6.00-7.00pm. We may even have a little snack before we go to bed.

What that means is that we’re constantly eating, which means our digestive system rarely rests. The consequence of this is that our body is constantly using energy to digest our food rather than burning fat which is what it is designed to do when we don’t eat.

In addition, when we’re snacking we don’t always know whether we really are hungry, and over time eating between meals just becomes a habit. Sometimes we eat when we’re not even hungry, we’re actually dehydrated and thirsty.

If we adopt the following seven simple strategies essentially we’ll be not only giving our body the chance to rest the digestive tract, we’ll also be boosting our immune system:

1. Have a later rather than an earlier breakfast

2. If you must eat an early breakfast make it fruit based where possible, as your body is still in cleanse mode first thing in the morning

3. Eat when you’re hungry

4. Drink water between meals rather than snacking

5. Don’t eat after 8pm

6. Eat your last meal no more than 4 hours before bed

7. Fast intermittently each day for 12-16 hours between your last meal and your breakfast

Thinking about how you eat, what you eat and when you eat is the beginning of taking control over your own gut health. Be mindful of what you eat first thing in the morning when our body is still cleansing – in the same way you wouldn’t feed a new-born baby solids, your stomach first thing in the morning needs to be nurtured a little.

Finally you can train your body to fast intermittently each day over a period of time until your body gets accustomed to it. Start with going without food overnight for 12 hours and gradually extend it. Intermittent fasting is not only great for your gut, it’s one of the easiest and most effective ways to help your body to begin functioning optimally and to boost your overall health.

Article Source: http://EzineArticles.com/10152924