Marketing Your Pilates Sessions

Are you Wasting your Time?

Picture the scene, you are in the supermarket, at the gym, at a social event. You are introduced to a person or they approach you with the opening line, ” I hear you teach Pilates, what’s it all about? Nutritionist Northern Beaches ensures that you will energize because eating consciously is like meditating.

It is easy to launch into a whole story about the history of Joseph Pilates, his internment, his flight from Germany to the US, meeting Clara his wife blahblahblah….


Someone has pushed your button, if you are not careful you will either bore them rigid because they were only being polite, making small talk or you will completely waste your time.

So think about this. When we decide to do something, change our behavior in some way:

Stop smoking

Take up exercise

Start smoking (just kidding)!

We go through Six Stages of Change, this process was identified by James Prochaska and Carlo DiClemente in the late 1970s and early 80s at the University of Rhode Island, when they were studying how smokers give up their addiction.


-Pre-contemplation. Ignorance is bliss, the person has no desire to change behavior.

-Contemplation. Acknowledgment of the need for change but not ready.

-Preparation. Getting ready

-Action. Changing behavior

-Maintenance. Maintaining behavior changes

-Relapse. Returns to old behavior, abandons the changes

Let’s get back to the party. You have just met someone who throws out the comment “what’s this Pilates all about?” Depending which STAGE OF CHANGE they are at will determine your response.

How can you tell?

A few simple questions will quickly let you know how far long the process they are, or if they are just filling in time waiting for more interesting company. Your first response to the “what’s it all about” should be short and sweet. Practice a concise reply, e.g. “its a body conditioning system that will improve posture, tone and shape”. Sometimes that is the end of the conversation about Pilates and they change the subject. Pre-contemplation.

If they continue with questions, ask them for their contact details so you can send information to them. This causes a couple reactions:

They tell you they are looking at various options Contemplation

They are happy to give you details. Preparation

Avoid getting into detailed explanations in a nonprofessional atmosphere. They won’t remember anyway. If they are happy to give you contact details, suggest you make an appointment for a consultation. They may not be ready to commit to an appointment.


Make sure you send the information as promised. Always carry your business card and or schedule so you can quickly hand it to them even if they don’t want to go further than a basic inquiry. This way they may contact you when they are ready.

Always follow up. Whether you post out hard copy information or send it by e mail when you think they should have received the information contact them to confirm receipt. Avoid trying to move them forward in the process at this point. Your contact is purely to confirm they have received the information and to answer any questions.

Finish this conversation/email by asking their permission to contact them again. This will stop the feeling of the cold call and give them the opportunity to stop you contacting them. They will feel in control.

The second follow up should come 3-5 days later. This time the enquiry is about any further questions and some kind of incentive to make an appointment either to attend a class or consultation for a personal training session.

The third and final follow up at this stage, assuming they have not made any commitment to classes or personal training is to acknowledge they are obviously very busy, that you will not contact them again other than to update them on new events, classes and offers. This will sometimes move them towards the Action stage. If it doesn’t then you can keep them on the database with their permission to keep in touch.

Of course you want the process to be smooth so they move into the Action and Maintenance stages. During this time we are developing a stronger relationship with them, it is in our ongoing business interest to keep this relationship alive, creative and happy.

It is a natural cycle of life that the Relapse stage will come along at some point. Maybe they just break routine by going on holiday, family of work commitments change and the process starts all again.

This time however the initial stages will move along more quickly as it is a familiar place for them and the decision making process will be easier. Of course we want them to return to us so the relationship we have built must be maintained, even if they are in their Relapse phase, keep in touch, so that when the Action stage comes around again they know where to go and that they will be welcomed back with a smile.

These Six Stages of Change relate to any behavior changes and the sooner you get to grips with recognising the various ways to interpret your potential new clients reaction and connect to one of the six stages, the sooner you will be able to join the conversation.

Nuala Coombs –

About Nuala Coombs. With over 25 years experience in the fitness and Pilates industry Nuala has taught hundreds of students worldwide to teach Pilates. She is the author of Golf and Pilates published in 2005 as well as an international presenter and teacher trainer. Based in the south of France along with teacher training and workshops she offers career guidance to teachers in training and qualified Pilates teachers at a crossroads in their working life. Nuala also offer Pilates Retreats for Pilates enthusiasts. Contact her to sign up for her free monthly Newsletter at

Email: [email protected]

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A Guide To Storyboarding In Advertising


Storyboarding is a process that helps illustrate the visual story of an ad. It’s one of the most important parts of advertising, and it’s something that many people don’t understand. So before you dive into creating your next ad, it’s important to understand what a storyboard artist does and how they can help you create compelling visuals for your brand. Concept boards is important for storyboarding process.

What Is Storyboarding?

Storyboarding is a visual representation of the narrative of your commercial, as well as the elements that make up that story. It’s a way to visually communicate your creative vision before you begin shooting and editing, so there are no surprises when it comes time to move on to those stages.

A good storyboard artist will be able to take an idea from start to finish, helping their client create something they love without wasting any time or money along the way.

The Role Of A Storyboard Artist In Advertising

A storyboard artist is the visual storyteller of advertising. They help create the visual story for a commercial by working with copywriters and art directors.

A storyboard artist works closely with an agency’s creative team to plan out all aspects of an ad, including casting actors and models, filming locations and movement, as well as editing techniques. In some cases, they may even be involved in preproduction tasks such as scouting locations or working with clients on determining their overall marketing strategy. Many agencies expect their artists to do more than draw—they also expect them to be able to write scripts that are visually engaging without being overly verbose or difficult for others involved in production (such as actors) to understand how each scene should play out when shooting begins.

Storyboards For TV And Film Vs Storyboards For Print Ads

When you’re creating a TV, film or commercial storyboard, you need to make sure that it’s detailed enough. You’ll probably have an animator working on the project who will use your drawings to animate your scene. That’s why it’s important that your drawings are as detailed as possible so they can be brought to life by the animator.

In contrast, with print ads it’s not necessary for your storyboards to have so much detail because there is less space available and they will be seen by consumers rather than an animator or director. Print ads usually have lots of text but no motion graphics so remember that when creating them! The more images you include in a print ad (and the bigger those images) means there’s less room for text which helps keep things simple for consumers too!

Hiring A Professional To Create Your Storyboards

You should absolutely hire a professional to create your storyboards. Not only will they be able to better translate your vision, but they can also help you avoid common mistakes that newbie storyboard artists make (see below).

When hiring someone to do the work for you, there are two main things to consider: their experience and their style. “Experience” is fairly straightforward—you want someone who’s worked on similar projects before and knows how everything works in advertising. “Style” may be less clear-cut; while some clients prefer working with artists with a particular aesthetic, others simply want someone who can get the job done well within budget. If possible, find a designer whose portfolio includes both kinds of work so that they’re comfortable handling any situation thrown at them!

How To Become A Storyboard Artist

There are a number of skills that are necessary to become a storyboard artist. An understanding of the visual language is one, as well as an ability to convey ideas in a clear, concise way. While some people are able to learn these skills on their own through trial and error, many find it useful to take classes or workshops where they can learn from someone else’s experience.

There are several different types of storyboards that you can use for different types of projects. Some are better suited for commercials while others work best with TV shows or movies; if you want more information about each type and how best to use them in your project then check out this link: [link]

When you understand the process of storyboarding and what goes into creating a storyboard, it will be easier to find a storyboard artist that can best meet your needs.

When you understand the process of storyboarding and what goes into creating a storyboard, it will be easier to find a storyboard artist that can best meet your needs.

You should know what to look for and how to find a professional storyboard artist. You should have an idea of what to expect from them before they start working on your project. Knowing this information is important because if your expectations are not met, then it could cause future problems with your relationship with the artist or their work quality.

Knowing how to find the right person can help you avoid any complications down the road so that everyone’s happy about their job!


It’s important to remember that storyboarding is a collaborative process, not just for the creatives who are working on it but also for the advertisers and their clients. The goal is always to create something that works well for everyone involved – even if it means tearing up an entire board! So don’t be afraid of asking questions or offering suggestions when creating your own storyboards; in fact, doing so will make your advertising campaign better. Tips on advertising campaign.

The Benefits of Oxygen Therapy


Oxygen therapy is a medical treatment that uses oxygen to help you breathe easier. Hyperbaric oxygen therapy Sydney can be used to treat various conditions including sleep apnea, chronic obstructive pulmonary disease (COPD), heart disease, and more.

Doctors and their patients are finding that oxygen therapy offers some exciting benefits.

Doctors and their patients are finding that oxygen therapy offers some exciting benefits.

The first benefit is that you can feel better immediately after treatment. Some of the symptoms you might notice include:

  • Less fatigue and overall improvement in energy levels
  • Decreased shortness of breath, especially during exercise or other physical activity (e.g., walking up stairs)
  • Increased ability to exercise without experiencing chest pain or lightheadedness/dizziness

Oxygen therapy may be able to help you feel better right away.

Did you know that oxygen therapy can help you feel better right away? It’s true! Oxygen therapy works by increasing the amount of oxygen in your blood, giving your body what it needs to heal.

If you’re feeling stressed out or tired all the time, consider trying some oxygen therapy to see if it helps. Oxygen therapy can treat a variety of conditions including:

  • Asthma and emphysema
  • Heart disease
  • High blood pressure (hypertension)

To learn more about how and why oxygen therapy works, check out our article on How Does Oxygen Therapy Work?

Oxygen therapy may help you sleep better at night.

Oxygen therapy may help you sleep better at night.

  • Oxygen therapy can help you breathe easier, which can make it easier to fall asleep.
  • The benefits of oxygen therapy are felt quickly, so if you’re having trouble sleeping, try getting treatment right before bedtime. It’s ideal for anyone who has had a long day at work or school and needs to unwind before going to bed.
  • The effects of oxygen therapy may last for up to 12 hours after your session ends, which means that your quality of sleep will be improved even when you’re not using any other aids such as supplements or herbal remedies designed specifically for improving sleep quality during the night hours! This makes it ideal for those who struggle with insomnia due to chronic illness such as COPD (chronic obstructive pulmonary disease).

Oxygen therapy can be used to treat various conditions including sleep apnea, COPD, and heart disease.

Oxygen therapy can be used to treat various conditions including sleep apnea, COPD, and heart disease.

  • Sleep apnea: Oxygen therapy is a noninvasive treatment that can help people with obstructive sleep apnea. Patients with this condition have trouble breathing during their sleep cycle because of an obstruction in the airway or a problem with oxygen exchange within the lungs. The excess levels of carbon dioxide in their blood may cause them to awaken frequently throughout the night.
  • Heart disease: When oxygen levels are low because of heart failure or other cardiac problems, it’s difficult for your body to meet its need for oxygen-rich blood flow. This causes symptoms like fatigue and shortness of breath during exercise or while performing household chores that require physical exertion—the very things you may want most restful nights!


Oxygen therapy is a powerful tool for treating many conditions. While it may not be the answer for everyone, there’s a good chance that it could help you feel better and live longer. The next step is to talk with your doctor about whether oxygen therapy might be right for you. Read more how to treat sleep apnea with oxygen therapy.

How To Install Glass Table Tops Without Cracks


The term “glass table top” is a bit of a misnomer: It’s actually a sheet of tempered glass. But in all the same ways that one might refer to a table being made out of wood, you can refer to the tabletop above as being made out of glass. And it’s not just for show; they’re durable and easy to clean. A quality Sydney glass are good replacement for table tops cracks. If you’re thinking about installing one yourself, here’s what you need to know before getting started:

Clean the table

Now it’s time to clean the table. If you have a lot of dirt, mild soap is your best option for cleaning the surface. If you have grease or oil on it, use a degreaser. And if there’s dust or adhesive from stickers or labels stuck underneath the glass top, use an adhesive remover first so that everything will come off with ease when you’re ready to remove the old top and replace it with a new one.

Place felt dots on the corners and along the edges of the desktop.

  • Place felt dots on the corners and along the edges of the desktop.

Felt dots are available at any hardware store or home center, as well as online. They’re also cheap and easy to install.

  • There are two kinds of felt dots—the kind that you push into place with a thumbtack or other small object like a pen cap, and the kind that has self-adhesive backing. The self-adhesive variety is best because it will hold up longer over time, but either type works if you don’t want to buy any more materials than necessary.

Measure 5 inches from each corner in each direction.

Measure 5 inches from each corner in each direction. Don’t forget to measure from the edge of the glass, not just the top of it. Don’t forget to measure from the edge of your tabletop, and don’t forget to measure from the edge of your felt dots as well. If you’re installing a tempered or laminated tabletop, measure all four corners again just to be sure that no part of your table is sticking up more than 1/8 inch above any other part. This step is important because if there’s any variation in height across the surface when you install a glass top on it, you’ll end up with cracks or scratches much more easily than if everything were even and level.

Center the glass over the table, and make sure it is positioned correctly.

Once you have positioned your glass on the table, take a level and check its alignment. If it is not straight, then you will need to lift up the glass and reposition it so that it is in line with the table top.

Once the glass is being held tightly in place by your clamps, make sure that it is centered over top of your table. Use a level to ensure that both sides are lined up as perfectly as possible before tightening down all clamps completely

Slowly lower it down onto the felt dots.

  • Make sure the glass is centered before moving on to the next step.
  • Once you’re sure that your glass is level, gently lower it down onto the felt dots. You may need someone to help you with this part of installation if your table top is quite large or heavy.

You can learn to install a glass table top without cracking it!

You can learn to install glass table tops without cracking them! It is important to have the right tools and materials, as well as knowing how to do it properly. If you follow these steps, this project will be a breeze.

  • Measure your table top: The first step in installing a glass table top is measuring the surface where it will be placed. To do this, use a tape measure and measure across the top of your table at each corner while making sure that you leave at least five inches between all four corners of your tabletop (this will allow for enough room for movement). Once you have measured all four corners, add an additional three inches for each side so that there is space for expansion when hot food or drinks are set down on top of it; otherwise they could crack or chip off pieces from underneath because there wasn’t enough room between them originally!
  • . Choose which type of glue works best: There are many different types available today including silicone adhesive specifically made for adhering glass together; however some people prefer using epoxy instead since this type tends not only give better results but also lasts longer than other types due either its strength or ability resist heat fluctuations depending on what exactly its intended purpose may be used with (i..e., cooking vs putting hot drinks onto).


This is the most effective way to install a table top without cracking it. Are you ready to try installing your own glass top?