Why Concept Boards Are More Than Just Pretty Pictures: The Science Behind Visual Ideation

Concept boards are an essential tool in the world of design and creative thinking. They go beyond being mere collections of pretty pictures; they are powerful vehicles for communicating ideas, inspiring creativity, and facilitating collaboration. By leveraging the science of visual ideation, concept boards tap into the intricate workings of the human mind, enhancing the way we generate, explore, and execute ideas. In this article, we will delve into the reasons why concept boards are more than just eye-catching visuals and uncover the science behind their effectiveness.

The Power of Visual Ideation

Stimulating Creativity

Creativity is a complex cognitive process that thrives on novel connections and associations. Visual stimuli have a remarkable ability to trigger our imagination and expand our creative boundaries. Concept boards provide a curated visual landscape that stimulates ideation by presenting diverse elements, colors, textures, and styles. By immersing ourselves in this visual richness, we can spark fresh ideas, explore new possibilities, and break through creative blocks.

Enhancing Collaboration

Collaboration is a cornerstone of successful projects. Concept boards serve as a shared reference point, allowing team members to align their visions and work towards a common goal. They provide a visual language that transcends barriers and enables effective communication. With concept boards, everyone involved in a project, from designers to stakeholders, can visualize and discuss ideas more efficiently, fostering a collaborative and cohesive working environment.

The Science Behind Concept Boards

Visual Perception and Cognitive Processing

Visual stimuli have a direct impact on how we perceive and process information. Our brains are wired to interpret and remember visual content more effectively than text or spoken words. Concept boards leverage this inherent preference for visuals by condensing complex ideas into concise visual representations. By combining images, symbols, and typography, concept boards engage our visual perception, making information more accessible, memorable, and impactful.

Emotional Engagement and Memory Retention

Emotions play a significant role in our decision-making processes and memory formation. Concept boards have the ability to evoke emotional responses by tapping into the power of aesthetics, color psychology, and visual storytelling. By strategically using colors, shapes, and composition, concept boards create emotional connections that enhance engagement and leave a lasting impression. When we feel emotionally connected to a concept or idea presented on a concept board, it triggers a deeper level of engagement and strengthens our memory retention. This emotional resonance helps us remember the key messages, details, and associations represented on the board, ensuring that the ideas conveyed have a lasting impact.

Psychological Impact and Decision Making

Concept boards leverage the principles of psychology to influence decision making. The visual elements, such as images, colors, and typography, can evoke specific psychological responses and associations. By strategically crafting the visual elements on a concept board, designers can influence perceptions, shape preferences, and guide decision-making processes. This psychological impact ensures that the intended messages and ideas on the concept board are effectively communicated and received by the audience.

Benefits of Using Concept Boards

Clear Communication and Understanding

Concept boards provide a visual language that transcends barriers of language and comprehension. They allow complex ideas to be communicated clearly, concisely, and intuitively. Whether it’s presenting design concepts, marketing campaigns, or architectural plans, concept boards bridge the gap between the creator and the audience, ensuring a shared understanding and alignment of vision.

Efficient Planning and Execution

By visualizing ideas and concepts in advance, concept boards enable efficient planning and execution. They serve as a blueprint for the project, providing a roadmap that aligns stakeholders, identifies potential issues, and streamlines the development process. Concept boards allow for early feedback and iterations, reducing the chances of costly revisions and ensuring a more efficient project timeline.

Effective Problem Solving

Concept boards facilitate effective problem-solving by providing a holistic view of the challenge at hand. They encourage multidimensional thinking and exploration of different solutions. By visually mapping out ideas, connections, and possibilities, concept boards empower individuals and teams to analyze, evaluate, and iterate on potential solutions, leading to more effective problem-solving outcomes.

Best Practices for Creating Concept Boards

To maximize the impact of concept boards, it’s essential to follow best practices in their creation:

Define the Objective

Clearly define the objective and purpose of the concept board. What message or idea do you want to convey? What emotions or actions do you want to evoke?

Consider the Target Audience

Understand the target audience and their preferences, interests, and needs. Tailor the visual elements and design choices to resonate with the intended audience.

Use Visual Elements Strategically

Carefully select and place visual elements such as images, symbols, typography, and color schemes. Ensure they align with the objective, evoke the desired emotional response, and support the overall narrative.

Maintain Consistency and Coherence

Maintain consistency in design elements, color palettes, and typography throughout the concept board. Coherence ensures a unified and cohesive visual experience.

Tools and Techniques for Concept Board Creation

There are various tools and techniques available for creating concept boards, both digitally and physically.

Digital Tools

Digital tools such as graphic design software, online platforms, and prototyping software offer flexibility, ease of collaboration, and a wide range of visual options. Popular digital tools for concept board creation include Adobe Creative Suite, Figma, Sketch, and Canva.

Physical Materials and Techniques

Physical concept boards can be created using traditional materials such as foam boards, cutouts, markers, and magazine clippings. These tactile materials offer a hands-on approach and allow for easy manipulation and exploration of ideas.

Real-World Applications of Concept Boards

Concept boards find applications across various industries and sectors. Here are a few examples:

Advertising and Marketing Campaigns

Concept boards play a crucial role in developing advertising and marketing campaigns. They help communicate the brand message, visual identity, and campaign concepts to clients and stakeholders. By presenting a visual representation of the campaign elements, such as images, taglines, and color schemes, concept boards enable effective communication, feedback, and alignment before the actual production process begins.

Product Design and Development

Concept boards are widely used in product design and development processes. They allow designers to visualize and communicate design concepts, aesthetics, and functionalities to clients, stakeholders, and development teams. Concept boards help in aligning everyone involved in the project, ensuring a shared understanding of the product vision and facilitating efficient decision-making throughout the design and development stages.

Architectural and Interior Design

In the fields of architecture and interior design, concept boards are essential tools for conveying design concepts, spatial arrangements, material choices, and color schemes. They help clients and stakeholders visualize the proposed designs and make informed decisions. Concept boards also serve as a reference point for the design team, ensuring consistency and coherence in the overall design execution.

Case Studies: Success Stories

Let’s explore a few real-life case studies where concept boards played a significant role in achieving success:

Company X: Redesigning Their Website

Company X was looking to revamp their outdated website to enhance user experience and align with their updated branding. The design team created a concept board showcasing different design elements, color palettes, typography choices, and visual styles. The concept board allowed stakeholders to visualize the proposed changes and provide valuable feedback. With the concept board as a guide, the team successfully redesigned the website, resulting in improved user engagement and a more visually appealing online presence.

Agency Y: Creating an Engaging Ad Campaign

Agency Y was tasked with developing an ad campaign for a new product launch. They utilized concept boards to present various campaign ideas, including visual themes, taglines, and imagery. The concept boards helped the agency and the client align their visions, make informed decisions, and ensure a cohesive and impactful campaign. The campaign generated significant buzz and led to increased brand awareness and sales.

Designer Z: Developing a New Product Line

Designer Z wanted to create a new product line that would resonate with their target audience. They used concept boards to explore different design concepts, color palettes, and material options. The concept boards allowed the designer to gather feedback from potential customers and make informed design decisions. As a result, the new product line was well-received in the market and gained popularity among the target audience.


Concept boards are not just pretty pictures; they are powerful tools that tap into the science of visual ideation. By leveraging visual stimuli, emotional engagement, and cognitive processes, concept boards stimulate creativity, enhance collaboration, and improve communication. They play a vital role in various industries, such as advertising, product design, and architecture. By following best practices and using the right tools, concept boards can be effectively utilized to communicate ideas, align stakeholders, and drive successful outcomes. Scenesbydean.com also allowed their artist to explore different ways in producing an output.

Best Auto Polishes & Paint Protectants in Australia


Having a clean car is one of the best ways to keep it looking great. The problem is that cars get dirty quickly, so you need something that’s easy to use and will give your vehicle a deep clean without damaging the paint. There are many different kinds of auto polishes on the market—some that can be applied by hand and some that require special equipment such as backing plates and rotary machines. In this article we’ll look at some of Australia’s most popular car polishes and paint protectants so you know exactly what they are capable of doing before making a purchase!


Meguiars is a well-known brand of car polish and paint protectants. They have a wide range of products, including wash mitts, clay bars and polishes. Their famous Gold Class line includes car waxes that can be applied by hand or machine (i.e., electric buffer).

Meguiars produces some of the best car polish for black cars Australia because they use high-quality ingredients that don’t leave behind any residue on your vehicle’s surface when you’ve finished using it. In addition to being easy on your car’s finish while still providing excellent protection from scratches and other damage caused by environmental elements such as UV rays from sunlight or pollution particles in urban areas like Sydney or Melbourne where there are lots of traffic jams during rush hour every day!


Mothers is a well-known brand in the USA. It has been around for several decades and has developed a large following, with many people using its polishes and cleaners on their cars.

The Mothers Car Polish (200ml) is a good choice if you have a car that needs to be polished regularly. The product works well on all types of paintwork, including clear coats and matte finishes. Its formula contains no waxes or silicones so it won’t leave your paintwork shiny or greasy after application–just clean and shiny! It also smells great; many people say that they enjoy using this product simply because of how good it smells!


3M is a well-known brand in Australia, and their products are available in most stores. The company makes many different types of car care products, including waxes and polishes that can be used to clean your car’s paint job. Their products provide excellent results while still being affordable enough for everyday use by the average person who wants their vehicle to look good without spending too much money on it.

Nu Finish

Nu Finish is a brand that has been around for more than 40 years. Their paint protectant is very popular with car enthusiasts, as it provides anti-static properties and UV protection to keep your paint looking its best for longer. It’s also water repellent so you can wash it off without having to worry about smears or streaks!

Turtle Wax

Turtle Wax is a popular brand of car polish in Australia. It’s available in many different varieties, including waxes, cleaners and polishes. The Turtle Wax range includes products for both DIY enthusiasts and professional detailers.

Turtle Wax is a popular choice among car enthusiasts because it offers quality at an affordable price point–which means you can give your vehicle the care it deserves without breaking the bank!

You can find the best car polish here.

If you’re shopping for the best car polish, you can find it here.


We hope you enjoyed our list of the best car polishes and paint protectants in Australia. We know how hard it is to find the right product for your vehicle, but we’re here to help! If you have any questions or comments about any of these products, please leave them below and we’ll get back to you as soon as possible.

A Guide To Storyboarding In Advertising


Storyboarding is a process that helps illustrate the visual story of an ad. It’s one of the most important parts of advertising, and it’s something that many people don’t understand. So before you dive into creating your next ad, it’s important to understand what a storyboard artist does and how they can help you create compelling visuals for your brand. Concept boards is important for storyboarding process.

What Is Storyboarding?

Storyboarding is a visual representation of the narrative of your commercial, as well as the elements that make up that story. It’s a way to visually communicate your creative vision before you begin shooting and editing, so there are no surprises when it comes time to move on to those stages.

A good storyboard artist will be able to take an idea from start to finish, helping their client create something they love without wasting any time or money along the way.

The Role Of A Storyboard Artist In Advertising

A storyboard artist is the visual storyteller of advertising. They help create the visual story for a commercial by working with copywriters and art directors.

A storyboard artist works closely with an agency’s creative team to plan out all aspects of an ad, including casting actors and models, filming locations and movement, as well as editing techniques. In some cases, they may even be involved in preproduction tasks such as scouting locations or working with clients on determining their overall marketing strategy. Many agencies expect their artists to do more than draw—they also expect them to be able to write scripts that are visually engaging without being overly verbose or difficult for others involved in production (such as actors) to understand how each scene should play out when shooting begins.

Storyboards For TV And Film Vs Storyboards For Print Ads

When you’re creating a TV, film or commercial storyboard, you need to make sure that it’s detailed enough. You’ll probably have an animator working on the project who will use your drawings to animate your scene. That’s why it’s important that your drawings are as detailed as possible so they can be brought to life by the animator.

In contrast, with print ads it’s not necessary for your storyboards to have so much detail because there is less space available and they will be seen by consumers rather than an animator or director. Print ads usually have lots of text but no motion graphics so remember that when creating them! The more images you include in a print ad (and the bigger those images) means there’s less room for text which helps keep things simple for consumers too!

Hiring A Professional To Create Your Storyboards

You should absolutely hire a professional to create your storyboards. Not only will they be able to better translate your vision, but they can also help you avoid common mistakes that newbie storyboard artists make (see below).

When hiring someone to do the work for you, there are two main things to consider: their experience and their style. “Experience” is fairly straightforward—you want someone who’s worked on similar projects before and knows how everything works in advertising. “Style” may be less clear-cut; while some clients prefer working with artists with a particular aesthetic, others simply want someone who can get the job done well within budget. If possible, find a designer whose portfolio includes both kinds of work so that they’re comfortable handling any situation thrown at them!

How To Become A Storyboard Artist

There are a number of skills that are necessary to become a storyboard artist. An understanding of the visual language is one, as well as an ability to convey ideas in a clear, concise way. While some people are able to learn these skills on their own through trial and error, many find it useful to take classes or workshops where they can learn from someone else’s experience.

There are several different types of storyboards that you can use for different types of projects. Some are better suited for commercials while others work best with TV shows or movies; if you want more information about each type and how best to use them in your project then check out this link: [link]

When you understand the process of storyboarding and what goes into creating a storyboard, it will be easier to find a storyboard artist that can best meet your needs.

When you understand the process of storyboarding and what goes into creating a storyboard, it will be easier to find a storyboard artist that can best meet your needs.

You should know what to look for and how to find a professional storyboard artist. You should have an idea of what to expect from them before they start working on your project. Knowing this information is important because if your expectations are not met, then it could cause future problems with your relationship with the artist or their work quality.

Knowing how to find the right person can help you avoid any complications down the road so that everyone’s happy about their job!


It’s important to remember that storyboarding is a collaborative process, not just for the creatives who are working on it but also for the advertisers and their clients. The goal is always to create something that works well for everyone involved – even if it means tearing up an entire board! So don’t be afraid of asking questions or offering suggestions when creating your own storyboards; in fact, doing so will make your advertising campaign better. Tips on advertising campaign.